Contact

Work Collection

Kawaii Sailor

Role

Product Designer

Timeline

4 Weeks

Deliverables

Visual Design

Mobile Application

Role

Visual Designer

Timeline

2 Weeks

Deliverables

Visual Design

Social Media Collateral

Digital Product

Introduction

TL;DR : The goal of this project was to design an augmented reality (AR) filter that not only captivated a diverse global audience but also demonstrated the tangible value of AR for a business’s social media strategy. By combining technical innovation with thoughtful, user-centric design, the project aimed to create an engaging experience that aligned with both user expectations and business objectives.

Challenge

The primary challenge was to design an AR filter that not only performed seamlessly across a wide range of devices, including lower-end smartphones, but also demonstrated its value as a business asset on social media. Achieving this required balancing lightweight technical optimization with engaging, shareable design elements that would drive measurable results like impressions, shares, and brand visibility, while appealing to a youthful and culturally diverse global audience.

Personas

The filter was crafted for influencers seeking shareable content, brand marketers focused on campaign results, and AR creators needing innovative designs, ensuring it met both creative and business goals.

Mood Board

The mood board captured a vibrant, playful aesthetic with a focus on pink tones, cute elements, and soft, approachable designs. It served as the creative foundation, aligning the filter’s visual style with the youthful and cheerful vibe of the target audience.

Design Guide (1/2)

The design guide outlined the filter's creation process, starting with precise facial mapping to ensure seamless integration with users' features. Cosmetic adjustments were carefully refined to enhance visual appeal, while the overall theme and aesthetic were aligned with the broader vibrant, cute, and soft design framework established in the mood board. This guide ensured consistency and clarity throughout the project.

Design Guide (2/2)

Patch nodes were key to creating the AR filter’s functionality, acting as a visual coding system that connected assets and controlled user input. Using Spark AR’s patch editor, I mapped facial landmarks, applied animations, and linked dynamic effects to ensure seamless integration. This approach enhanced both functionality and user engagement.

User Testing

User testing was a crucial step in the product design process, providing actionable insights to refine the filter and align it with user expectations. By gathering feedback on usability, visual appeal, and functionality, I identified areas for improvement that directly enhanced engagement, downloads, and shareability. These insights also served as a strategic foundation for the business to curate digital collateral that drives measurable growth in sales, brand recognition, and audience interaction.

Demographics

Analyzing international demographics was essential for identifying the target market and refining the personas. By aligning the design with user preferences and behaviors, I highlighted the importance of knowing your audience to create tailored, impactful experiences that resonate globally.

Metrics

The metrics—opens, captures, saves, and shares—validated user engagement and informed the product design process. These data points not only demonstrated the effectiveness of the AR filter but also serve as a strong pitch for clients to explore interactive experiences as a tool for driving engagement and brand growth.

Video Sample

This case study highlights the power of combining thoughtful design, technical expertise, and strategic insights to create an engaging AR filter that resonates with a global audience. By leveraging user feedback, demographics, and metrics, the filter successfully showcased the potential of interactive experiences to drive brand growth and engagement.

To see the filter in action and experience its features firsthand, check out the video below!

Looking to start a new project?

Let's Talk!

Looking to start a new project?

Let's Talk!

Looking to start a new project?

Let's Talk!

Looking to start a new project?

Let's Talk!